It’s been a long time coming, but they’re finally here.
Tim’s introduced their new Flatbread Pizzas this month after months of testing and experimenting.
Their objective, according to all the reports, is to broaden their appeal beyond coffee, donuts, and breakfasts. Of course this attempt has been going on for years – with the introduction of menu items such as wraps, salads, and bowls.
But quicky pizzas are a different matter. Mcdonald’s tried them a few years ago. They lasted for a relatively short period of time, but were fairly quickly ditched.
Judy and I tried the plain cheese version yesterday. It was ready within a few minutes, and was perfectly acceptable. Nothing to write home about, but certainly not worthy of the criticisms I’ve read.
I predict they will succeed, but if they are to last the price will have to go up a bit.
Fast food restaurants have quickly evolved over the last few years – away from sit down, eat-in towards the take-out, delivery model. And it will be interesting to see how older Tim’s locations, with relatively large seating areas, will be converted to this newer model; and how menu items such as these pizzas will fit into the take-out model.
A big factor, which some complainers have pointed to, is the way they will mess with Tim’s drive-thrus. Morning traffic expects a quick in/quick out when they pick up their coffee. Will pizza orders screw that up?
I guess we’ll see.